Snapchat introduces a unified monetization program for creators
Snapchat is introducing a revamped, unified monetization program for creators. The new program will reward creators for both content posted to Stories and Spotlight, its TikTok copycat. Previously, Snapchat monetized these two formats through separate programs.
Under the new program, creators will earn revenue from ads displayed within eligible Stories and Spotlight posts.
“With Spotlight viewership up 25% year-over-year, there is a unique and growing opportunity for creators to monetize this format in the same way they do with Stories,” the company wrote in a blog post. “Beginning February 1, 2025, eligible creators will be able to monetize Spotlight videos longer than one minute.”
To be eligible for revenue, creators need to have at least 50,000 followers, post at least 25 times per month to Saved Stories or Spotlight, and post to either Spotlight or Public Stories on at least 10 of the last 28 days. In addition, creators must achieve one of the following in the last 28 days: 12,000 hours of view time, 10 million Snap views, or one million Spotlight views.
Some of the new eligibility requirements are higher than what creators previously had to reach in order to earn revenue. For instance, to earn revenue for their Spotlight videos, creators needed at least 1,000 followers, 10,000 unique video views, and a public profile. Plus, Spotlight videos did not need to be longer than one minute to be eligible for revenue in the past.
The announcement comes as TikTok revamped its creator monetization program for creators last year to reward influencers for longer videos. YouTube also rolled out ad revenue sharing for Shorts creators to better compete with TikTok last year.
