Snapchat+ subscribers can now keep messages in a chat for a week

Snapchat is rolling out a few new features for Snapchat+ subscribers for the holiday season, the company announced on Wednesday. The features include expanded chat options, new app themes, and more.

Subscribers now have the option to save their conversations for seven days instead of having them disappear after 24 hours. Snap says this feature will allow users to make their holiday lists without worrying about them disappearing. Snapchat also notes that the feature could be used when you’re planning a holiday surprise with your group chat and need to revisit the details.

Paying users will also get access to new immersive app themes that allow them to pick from one of Snapchat’s pre-set color schemes to change the look and feel of the app across every tab. Plus, subscribers are getting first access to Snapchat’s set of new Bitmoji reactions in Chat.

For non-paying users, Snapchat is rolling out new holiday Lenses, including an Ugly Sweater one.

Snap launched Snapchat+ back in 2022 to give users access to early and exclusive features for $3.99 per month. These exclusive features include Chat Wallpapers, Custom App Icons, AI Bitmoji Pets, and more.

Back in August, Snap revealed that Snapchat+ has more than 11 million paying users.